Ventures & Values: Building and Advising Startups.
Navigating the journey from zero to one—from founding a food-tech marketplace in Mumbai to advising the next generation of startups at Oxford and Techstars.

Tech Entrepreneur-in-Residence
Saïd Entrepreneurship Center, University of Oxford
Following my experience founding Tazzho, I joined Oxford as a Tech EiR to mentor high-potential startups. I focused on the intersection of technical strategy and market positioning, helping founders navigate the transition from prototype to scale.
Over two years, I advised dozens of founders, identifying recurring patterns in product-market fit and operational strategy. My role centered on providing clarity through data-driven decision-making and rigorous strategic frameworks.
"The trap for technical founders isn't a lack of engineering skill—it's falling in love with the product rather than the customer's problem."

The Reflection Loop
Techstars · Berlin
As a mentor for Techstars Berlin, I worked with ambitious software startups across Berlin. In the early stages of navigating product-market fit, I helped founders implement strategic reflection—ensuring that rapid execution was balanced with rigorous validation.
"Building cost-conscious products from day one isn't just about efficiency—it creates the technical agility required to pivot quickly toward impact."
The Tazzho Experiment
Tazzho was a food-tech marketplace designed to empower independent chefs in Mumbai. Selected for the CreateX accelerator at Georgia Tech, we built a platform focused on operational intelligence. By implementing custom AI-driven risk scoring, we achieved a 73% improvement in fulfillment efficiency and scaled to 4 cities with 300+ onboarded chefs.
Despite strong technical performance, we encountered high marketplace friction. Trust dynamics and intense competition from well-funded incumbents shifted the unit economics. We chose to wind down operations transparently, preserving stakeholder value and applying these critical marketplace lessons to future projects.
The cave you fear to enter holds the treasure you seek.
JOSEPH CAMPBELL